The same instrument can exhibit different reliabilities even when used by the same person in evaluating products from different cultures
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Q12: The popularity of each questioning mode is
Q13: A measuring instrument proven to be reliable
Q14: Reliability is a prerequisite for the existence
Q15: The attainment of measure equivalence in cross-national
Q16: The same measurement scales may have different
Q18: Unlike other kinds of variables, demographic variables
Q19: Semantic differential and Likert scales are stable
Q20: Identical questions used in a cross-national study
Q21: Response styles can affect scale scores
Q22: Questions with negatives should not be used
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