Evidence has shown that rational motives are superior to nonrational motives in explaining consumer behavior

Question

Quizplus · Accepted Answer

There is no universal consensus on whether rational motives are superior to nonrational motives in explaining consumer behavior. Some theories suggest that emotional and nonrational factors play a significant role in shaping consumer decisions, while others emphasize the importance of rational decision-making based on objective criteria. Ultimately, the relative importance of these different factors may vary depending on the product category, individual preferences, and other contextual factors.

Evidence Has Shown That Rational Motives Are Superior to Nonrational