The individualism-collectivism dimension does not affect Internet shopping rates

Question

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Research studies have shown that the individualism-collectivism dimension does have an impact on Internet shopping rates. For example, individuals from collectivistic cultures tend to be more skeptical of online shopping and prefer to purchase from familiar, trusted sources. On the other hand, individuals from individualistic cultures are more likely to engage in online shopping and to take risks with unfamiliar sources.

The Individualism-Collectivism Dimension Does Not Affect Internet Shopping Rates