Japanese consumers are so homogeneous that psychographic studies have yielded no unique market segment

Question

Quizplus · Accepted Answer

While it is true that Japanese consumers share many cultural values and preferences, psychographic studies have identified distinct market segments based on lifestyle, values, and behaviors. These include segments such as "career-oriented singles," "family-focused homemakers," and "technology enthusiasts."

Japanese Consumers Are So Homogeneous That Psychographic Studies Have Yielded