The effects of country of origin on product perceptions can be moderated by consumer expertise and attribute information

Question

Quizplus · Accepted Answer

Consumer expertise and attribute information can influence how much weight a consumer places on country of origin when forming product perceptions. For example, a knowledgeable consumer who values specific product attributes may be less influenced by country of origin, while a less knowledgeable consumer may rely more heavily on this information. Additionally, providing detailed information about product attributes can help to mitigate any negative associations that consumers may have with a particular country of origin.

The Effects of Country of Origin on Product Perceptions Can