The effect of country of origin is strong when it is the only cue, and the effect becomes even stronger when other product cues are included

Name: The effect of country of origin is strong when it is the only cue, and the effect becomes even stronger when other product cues are included
Brand: Quizplus
Rating: 4.9 (58 reviews)

Question

Quizplus · Accepted Answer

The effect of country of origin is strong when it is the only cue available to consumers, but its influence tends to diminish when other product-related cues (such as brand, price, or quality) are also available.

The Effect of Country of Origin Is Strong When It