The effect of country of origin is strong when country of origin is the only cue, but the effect is weakened when multiple cues are used

Question

Quizplus · Accepted Answer

Research has shown that when country of origin is the sole cue for evaluating a product, it can have a strong effect on consumers' perceptions and purchase decisions. However, when other cues such as brand, price, and product features are also considered, the influence of country of origin can be weakened.

The Effect of Country of Origin Is Strong When Country