The effect of country of origin is a function of product-country match rather than a halo effect

Question

Quizplus · Accepted Answer

The effect of country of origin on consumer perception and purchase behavior depends on how well the product matches with the perceived characteristics of the country of origin. This means that a product's success is determined by the fit between product attributes and the country's image rather than just the overall positive or negative perception of that country. Therefore, the effect of country of origin is not merely a halo effect.

The Effect of Country of Origin Is a Function of Product-Country