The strength of influence of a reference group is constant across product categories
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Q29: The effect of country of origin is
Q30: Country of origin has a halo effect
Q31: It is appropriate to treat country of
Q32: The effect of country of origin is
Q33: A country's image, rather than being product-specific,
Q34: In spite of the inequality implied, social
Q35: The criteria used in the United States
Q37: In the United States, the word family
Q38: Emphasis on joint, husband-dominated, and wife-dominated decisions
Q39: Because cultural values are not related to
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