A geocentric firm does not identify itself with a particular country.
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Q33: Compared to large German corporations, midsize German
Q34: Japanese multinationals have been reluctant to commit
Q35: Ethnocentricity and centralization tend to be related.
Q36: A strong orientation to the host country
Q37: Polycentricity usually results in uniform marketing.
Q39: A company is polycentric when it thinks
Q40: Geocentric firms combine aspects of centralization and
Q41: Being international (multinational) is a matter of
Q42: MNC is a one-dimensional concept.
Q43: Internationalization is a one-dimensional concept.
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