Test marketing is irrelevant in countries where major media are more national than local
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Q1: A product, whether domestic or international, should
Q2: In order to play it safe, a
Q4: Test marketing can be impractical in many
Q5: The success of Japanese products in the
Q6: If countries exhibit the lack of vertical
Q7: The relationship between product adoption and divisibility
Q8: The international product life cycle theory states
Q9: The international product life cycle theory states
Q10: The theory of IPLC describes how an
Q11: There is no evidence to support the
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