One implication of the theory of international product life cycle is that the innovating firm should promote its product as a premium product with a high-quality image

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According to the theory of international product life cycle, as a product moves through its life cycle, the production becomes standardized and costs decrease. This leads to the product becoming commoditized and facing competition from other firms. Therefore, the innovating firm should promote its product as a premium product with a high-quality image to differentiate it from competitors and maintain its profitability.

One Implication of the Theory of International Product Life Cycle