Similar to standardized and localized products, global or world products have some inherent problems
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Q23: Many international marketers intentionally modify their products
Q24: A world product and a standardized product
Q25: Unlike a standardized product, a world product
Q26: A product becomes a global product when
Q27: A world product, in spite of its
Q29: McDonald's, Coca-Cola, and American Express are global
Q30: McDonald's, Coca-Cola, and American Express should be
Q31: The United States is the world's most
Q32: The United States has performed poorly in
Q33: The United States has been running a
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