McDonald's, Coca-Cola, and American Express should be considered to be standardized products rather than global products because they are products with US origin that happen to have an international appeal by accident rather than by design

Question

Quizplus · Accepted Answer

Standardized products are those that are produced in one location and sold in the same form globally without customization to local cultural or market differences. Although McDonald's, Coca-Cola, and American Express are popular worldwide, they originated in the US and their characteristics were not necessarily designed to cater to international markets. Therefore, they are considered standardized products rather than global products.

McDonald's, Coca-Cola, and American Express Should Be Considered to Be