When the frequency or probability of a behaviour is increased as a result of the addition or presentation of something following the performance of the behaviour, it is called
A) Positive reinforcement
B) Positive punishment
C) Negative reinforcement
D) Negative punishment

Question

Quizplus · Accepted Answer

Positive reinforcement involves adding or presenting something after a behaviour to increase the likelihood of that behaviour being repeated in the future. This is different from positive punishment, which involves adding or presenting something after a behaviour to decrease the likelihood of that behaviour being repeated. Negative reinforcement involves removing or taking away something after a behaviour to increase the likelihood of that behaviour being repeated, while negative punishment involves removing or taking away something after a behaviour to decrease the likelihood of that behaviour being repeated.

When the Frequency or Probability of a Behaviour Is Increased