A person may wish to increase her health, life span, and attractiveness and therefore be motivated to quit smoking. Yet the same person might also want to avoid the extreme discomfort brought on by tobacco withdrawal and therefore be motivated not to quit smoking. Those two conflicting goals will produce
A) persistent motivation
B) ambivalent motivation
C) intense motivation
D) negative motivation

Question

Quizplus · Accepted Answer

The conflicting goals of wanting to improve health and attractiveness but also wanting to avoid withdrawal produce ambivalent motivation, since the individual has both positive and negative motivations for quitting smoking.

A Person May Wish to Increase Her Health, Life Span