When you search for an item on Amazon, the system automatically displays a message "Other people who bought this item also bought (a selection of other items available on Amazon)." Which of the following phenomena does this illustrate?

Question

Quizplus · Accepted Answer

This illustrates individual-level marketing, where the system is using customer data to recommend other products to individual customers based on their previous purchases. There is no indication of aggressive marketing, monopoly, or oligopoly in this scenario.

When You Search for an Item on Amazon, the System