Media richness theory proposes that all social media are equal and do not vary in how well they reproduce the intended meaning.

Question

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Media richness theory suggests that different media have varying levels of richness or capacity for conveying complex messages. Some media, such as face-to-face communication, are considered rich because they allow for immediate feedback, nonverbal cues, and the ability to clarify meaning. Other media, such as email or text messaging, are considered leaner because they do not allow for the same level of richness. Therefore, not all social media platforms are equal in their ability to accurately reproduce intended meaning.

Media Richness Theory Proposes That All Social Media Are Equal