This organization gained and retained data on up to 87 million Facebook users without their permission and are accused of having used that data to engage in "psychographic targeting" advertisements, including during the 2016 Trump presidential campaign.?

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The organization that gained and retained data on up to 87 million Facebook users without their permission and used it for "psychographic targeting" advertisements during the 2016 Trump presidential campaign is Cambridge Analytica. WikiLeaks is a different organization that publishes classified information, Palantir is a data analysis company that primarily works with law enforcement and government agencies, and Nielsen Metrics is a company that tracks viewership for TV shows and advertising.

This Organization Gained and Retained Data on Up to 87