Reading "A Corporation in Feminist Clothing?: Young Women Discuss the Dove 'Real Beauty' Campaign" Judith Taylor, Josee Johnston, Krista Whitehead
-Feminist consumerism is a corporate strategy that uses feminist messages of empowerment to market products ("A Corporation in Feminist Clothing?").

Question

Quizplus · Accepted Answer

The authors argue that the Dove Real Beauty campaign is an example of feminist consumerism, which involves using feminist messages to market products.