PPM and RADAR are the two most important ratings research companies.
Correct Answer:
Verified
Q22: In the late 1990s, broadcast television network
Q23: Local cable audiences
A)are easier to measure than
Q24: VCRs give viewers more control over their
Q25: This company collects data from panels of
Q26: Audience research that relies on focus groups
Q28: Network television ratings are based on people-meter
Q29: In random digit dialing, researchers use computer
Q30: Ratings and shares are precise, exact measurements.
Q31: Stations and networks do not engage in
Q32: Among various groups of viewers, teenagers watch
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