Good media research needs to analyze the characteristics of both the media and the audience.

Question

Quizplus · Accepted Answer

Good media research should take into account both the media itself (such as its content, format, and distribution channels) as well as the audience consuming it (including their demographics, interests, and behaviors). This allows for a more comprehensive understanding of how the media impacts and is influenced by its audience.

Good Media Research Needs to Analyze the Characteristics of Both