The benefit of a scale is that it permits the subjective measurement of attitudes and feelings.
Correct Answer:
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Q16: Cost and time constraints affect the choice
Q17: "What did you like about the product?"
Q18: Open-ended questions provide the respondent with maximum
Q19: A weakness of dichotomous questions is that
Q20: Multichotomous questions provide exactly two alternatives to
Q22: Balanced scales have the same number of
Q23: The "don't know" or "no opinion" response
Q24: The researcher should avoid asking leading or
Q25: Excessive length is never a problem with
Q26: Mail questionnaires lend themselves more to branching
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