The benefit of a scale is that it permits the objective measurement of attitudes and feelings.
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Q48: The intelligence, ethnic background, and frame of
Q49: Cost and time constraints do not affect
Q50: Dichotomous questions provide the respondent with maximum
Q51: A weakness of open-ended questions is that
Q52: Multichotomous questions provide several alternatives to the
Q54: Balanced scales have a greater number of
Q55: The "don't know" or "no opinion" response
Q56: The researcher should ask leading or overly
Q57: Questions on the questionnaire should be kept
Q58: Personal and telephone surveys lend themselves more
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