The main content of the questionnaire tells the respondent who the researcher is and why he is requesting the respondent's information.
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Q54: Balanced scales have a greater number of
Q55: The "don't know" or "no opinion" response
Q56: The researcher should ask leading or overly
Q57: Questions on the questionnaire should be kept
Q58: Personal and telephone surveys lend themselves more
Q60: A general rule is to place questions
Q61: It is not necessary to pretest a
Q62: The bottom line for an effective data-gathering
Q63: The steps used to design an effective
Q64: Answers to good questions may lack meaning
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