The halo effect is most likely to be seen with _____ questions.

Question

Quizplus · Accepted Answer

The halo effect is a cognitive bias where the perception of one trait of a person or object influences the perception of their other traits. This bias is more likely to occur with scales questions, where respondents are forced to rate on a scale of 1-10 or strongly disagree to strongly agree. Open-ended questions give more opportunity for respondents to provide detailed information and less influence of the halo effect, while dichotomous questions only provide two options, limiting the effect. Multichotomous questions can also mitigate the effect by providing a range of options for respondents.

The Halo Effect Is Most Likely to Be Seen with _____