Psychographics and lifestyle data are sometimes referred to as ALO (activities, love interests, and opinions)
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Q39: An observation may be accomplished with or
Q40: The advantage of a disguised observation is
Q41: Sources of primary data include the organization
Q42: Age, income, and gender are examples of
Q43: Attitudes refer to a person's feelings, convictions,
Q45: Measuring intentions, motivations, and behaviors are all
Q46: Intentions refer to the anticipated future behaviors
Q47: Asking an individual what advertisements they recall
Q48: Motivations consist of inner states that direct
Q49: Obtaining information about a person's behaviors can
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