The major methods of collecting secondary data are communication and observation.
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Q45: Measuring intentions, motivations, and behaviors are all
Q46: Intentions refer to the anticipated future behaviors
Q47: Asking an individual what advertisements they recall
Q48: Motivations consist of inner states that direct
Q49: Obtaining information about a person's behaviors can
Q51: Communication includes various indirect approaches of asking
Q52: Observation involves the process of viewing market
Q53: Observation is the preferred method of collecting
Q54: The disadvantages of the communication method are
Q55: The disadvantages of the communication method of
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