The qualitative rather than the quantitative conclusions are more important in the written report about the focus group results.
Correct Answer:
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Q56: Communication is thought to have an advantage
Q57: A major disadvantage of the communication method
Q58: The most commonly used communication method is
Q59: The relatively unstructured approach of focus groups
Q60: It is generally better to select focus
Q62: Telephone interviewing is usually employed when the
Q63: CATI stands for computer-assisted telephone interviewing.
Q64: A primary advantage of telephone interviews is
Q65: A primary disadvantage of mail surveys is
Q66: Anonymity is a primary advantage of telephone
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