Attitudes are a common object of measurement for marketing research because
A) they are an important source of secondary data
B) their descriptions help marketers profile target market members
C) they are precursors of behavior and help explain why people act as they do
D) they explain demographic and socioeconomic data

Question

Quizplus · Accepted Answer

Attitudes are measured in marketing research because they are precursors of behavior, helping to explain why people act as they do, which is crucial for understanding consumer behavior and decision-making.

Attitudes Are a Common Object of Measurement for Marketing Research