Methods of computerized data collection available to marketing researchers include all of the following except
A) computer-assisted personal interviewing
B) electronic mail survey
C) mall intercept survey
D) computer-assisted telephone interviewing

Question

Quizplus · Accepted Answer

The question asks for the method that is NOT available to marketing researchers, and the answer is C, mall intercept survey. This is because mall intercept surveys are conducted in-person, and are therefore not computerized. The other three methods listed (computer-assisted personal interviewing, electronic mail survey, and computer-assisted telephone interviewing) are all computerized data collection methods used by marketing researchers.

Methods of Computerized Data Collection Available to Marketing Researchers Include