Attitudes are one of the most frequently measured constructs by marketing researchers.
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Q40: The content validity of a measuring instrument
Q41: A common method of testing for construct
Q42: Pragmatic validity is also called construct validity.
Q43: Predictive validity is also known as pragmatic
Q44: Content validity is usually determined by testing
Q46: Behaviors are one of the most frequently
Q47: Attitudes are said to be good predictors
Q48: With itemized rating scales, an odd number
Q49: Likert scales include answers from a range
Q50: The Likert scale is sometimes referred to
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