It is generally agreed that itemized rating scales yield interval data, although some marketing researchers believe it only generates ordinal data.

Name: It is generally agreed that itemized rating scales yield interval data, although some marketing researchers believe it only generates ordinal data.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Itemized rating scales ask respondents to rate items using a numerical scale, such as 1 to 5. This allows for equal distance between each category and therefore yields interval data.

It Is Generally Agreed That Itemized Rating Scales Yield Interval