The lowest level of measurement is the
A) interval scale
B) nominal scale
C) ordinal scale
D) ratio scale

Question

Quizplus · Accepted Answer

The nominal scale is the lowest level of measurement because it simply categorizes data into distinct groups or names without any numerical or quantitative values assigned. For example, a researcher may ask participants to indicate their favorite color, with options such as red, blue, green, etc. This data is nominal because it is only used to categorize the responses and cannot be used for any mathematical calculations or comparisons.

The Lowest Level of Measurement Is the