Simulated test markets do not assume that attitudes and behaviors evidenced in simulation will be exactly duplicated in the market.

Question

Quizplus · Accepted Answer

Simulated test markets are used as a way to gauge consumer reactions to products or services in a controlled environment. While they can provide valuable insights, it is important to keep in mind that simulation is not the same as real life and therefore attitudes and behaviors may not be exactly duplicated in the market.

Simulated Test Markets Do Not Assume That Attitudes and Behaviors