Disadvantages of controlled store test markets include all except
A) competitors cannot read test results
B) the number of test sites is usually limited
C) the number of test sites is usually fixed
D) channels used might not be representative of the firm's channel system
Correct Answer:
Verified
Q150: Lower external validity and loss of realism
Q151: The experimental design symbol used to describe
Q152: The experimental design symbol used to describe
Q153: The experimental design symbol used to describe
Q154: Advantages of controlled store test markets include
Q156: In _ research, the objectives gain insights
Q157: In _ research, the objectives are quantified.
A)
Q158: In _ research, the objectives test variables
Q159: In _ research, the hypotheses are generated.
A)
Q160: In _ research, the hypotheses tested via
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