The Simmons MRB Media/Marketing Survey measures television show ratings and shares among a panel of television viewers.

Name: The Simmons MRB Media/Marketing Survey measures television show ratings and shares among a panel of television viewers.
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The Simmons MRB Media/Marketing Survey primarily focuses on consumer behavior, preferences, and media habits rather than measuring television show ratings and shares, which are typically assessed by organizations like Nielsen.

The Simmons MRB Media/Marketing Survey Measures Television Show Ratings and Shares