It is not important for market research to be conducted in an ethical manner because consumers rarely rely on such research to make purchase decisions.

Question

Quizplus · Accepted Answer

Conducting market research in an ethical manner is important because it reflects the company's values and sets the stage for building trust with consumers. Consumers may indirectly rely on market research to make purchase decisions because it can influence the marketing and advertising strategies used to promote products or services. Additionally, unethical market research practices can damage a company's reputation and lead to legal and financial consequences.

It Is Not Important for Market Research to Be Conducted