It is important for market research to be conducted in an ethical manner because consumers often rely on such research to make purchase decisions.

Question

Quizplus · Accepted Answer

Market research plays a crucial role in shaping consumer decisions, and unethical research practices can lead to inaccurate or misleading information, which can in turn harm consumers. It is therefore important for market research to be conducted in an ethical manner in order to protect consumers and promote transparency and trust in the marketplace.

It Is Important for Market Research to Be Conducted in an Ethical