All of the following items are uses of marketing information except
A) identify and define marketing opportunities and problems
B) generate, refine, and evaluate marketing actions
C) improve the production process
D) monitor marketing performance

Question

Quizplus · Accepted Answer

Improving the production process is not directly related to uses of marketing information. The other options, including identifying and defining marketing opportunities and problems, generating, refining, and evaluating marketing actions, and monitoring marketing performance, are all purposes of marketing information.

All of the Following Items Are Uses of Marketing Information