A(n) _____ is an ongoing periodic survey of pre-recruited consumers who record their usage of various products or services.
A) concept/product testing
B) tracking study
C) product/brand service usage study
D) advertising penetration study

Question

Quizplus · Accepted Answer

A tracking study is an ongoing survey of pre-recruited consumers who record their usage of various products or services over time. This helps businesses track changes in consumer behavior and preferences, as well as the effectiveness of marketing campaigns and product launches. The other options (A, C, and D) describe different types of market research studies.

A(n) _____ Is an Ongoing Periodic Survey of Pre-Recruited Consumers