A(n) _____ evaluates how leading companies or brands are viewed in the minds of consumers concerning key product or image attributes.

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A positioning study evaluates how a company or brand is perceived in the minds of consumers in relation to key product or image attributes. A customer satisfaction study assesses how satisfied customers are with a company's products or services, a market share/market size study looks at overall market size and the company's share within it, while a market feasibility study evaluates the potential success of a new product or business in a specific market.

A(n) _____ Evaluates How Leading Companies or Brands Are Viewed