Link the following entrepreneurial marketing techniques to the cases that illustrate their use.
-Establishing personal credibility.

Question

Quizplus · Accepted Answer

Adnan Awan established personal credibility by leveraging his background as a lawyer and accountant to people trust him with their finances, as demonstrated in the case study.

Answer: B and D 
 Both Victoria Tomlinson and Steve Woodford were able to establish personal credibility through their industry experience and knowledge. Tomlinson's case study highlighted her expertise in the financial services sector, while Woodford's case study showcased his understanding of the sports marketing industry.

Answer: C 
 Tim Lockett's case study did not illustrate the use of establishing personal credibility as an entrepreneurial marketing technique.

Link the Following Entrepreneurial Marketing Techniques to the Cases That