Match these approaches to marketing with their descriptions.
-Customer relations management (CRM) and direct marketing including the use of communications technologies, such as social media.
A) New marketing approaches
B) Mainstream marketing approaches

Question

Quizplus · Accepted Answer

Customer relations management (CRM) and direct marketing using new technologies like social media are considered newer approaches to marketing. They focus on building relationships with individual customers and utilizing technology to personalize marketing efforts.

Match These Approaches to Marketing with Their Descriptions