An automobile firm uses the same engine in all of its car models across the world. It adapts some cosmetic features of the car to suit local tastes. It is following a locally responsive strategy.

Question

Quizplus · Accepted Answer

The firm is using a global strategy by using the same engine across all models worldwide, with only minor adaptations for local markets, which does not constitute a locally responsive strategy focused on significant adaptations to products or services.

An Automobile Firm Uses the Same Engine in All of Its