Reputation could be a source of distinctive capability in markets:
A) Where consumers can only ascertain the quality of a product from their long-term experience.
B) Where the reputation is built up through reliable relationships, which take time to nurture and develop.
C) Where innovation is the main drive for sustainability.
D) Where repeat purchases are more likely to happen.

Question

Quizplus · Accepted Answer

Reputation is crucial in markets where consumers rely on long-term experience to judge quality (A), where trust and reliability are built over time (B), and where repeat purchases are common, as reputation influences consumer decisions (D).

Reputation Could Be a Source of Distinctive Capability in Markets