Porter's Five Forces has been accused of assuming a zero-sum gain.

Name: Porter's Five Forces has been accused of assuming a zero-sum gain.
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Porter's Five Forces model assumes that industries are characterized by a zero-sum gain, meaning when one company gains a competitive advantage, another company must lose. This assumption has been criticized by some scholars who argue that industries can experience positive-sum gains, in which multiple companies can benefit and grow together.

Porter's Five Forces Has Been Accused of Assuming a Zero-Sum