It allows the company to create a new performance trajectory for consumers based on different attributes than those of the existing technology used by the incumbent firm. This business activity is known as: Please select all that apply.
A) Disruptive innovation
B) Sustaining innovation
C) To enhance the performance of the existing technology
D) Discontinuities with the existing technology

Question

Quizplus · Accepted Answer

Disruptive innovation involves creating a new market and value network that eventually disrupts an existing market and value network, displacing established market-leading firms, products, and alliances. This often involves different attributes than those of the existing technology. Discontinuities with the existing technology refer to breaks or disruptions in the current technological or business model, which aligns with the concept of disruptive innovation. Sustaining innovation and enhancing the performance of existing technology, on the other hand, focus on improving the current products and do not necessarily create a new performance trajectory based on different attributes.

It Allows the Company to Create a New Performance Trajectory