"Big Data" and data analytics assure decisions are objectively-based since so much data are used.

Question

Quizplus · Accepted Answer

Data do not "speak for themselves". All data requires interpretation, which has subjective elements, not the least of which derive from the interests of those creating or paying for the creation of data collection and its use by algorithm-based systems. Among the points at which bias may enter are framing the question to be addressed, deciding what information to collect and from which sources, what data to retain and what to eliminate, what data to make public, what the causal model should be with regard to the outcome variables of interest, what weights to give to various factors, what analytic procedures to use, and above all, how to interpret patterns in the data.

"Big Data" and Data Analytics Assure Decisions Are Objectively-Based Since