American culture, with its emphasis on consumption, market economy, and individualism, has gone global; what term have experts given this phenomenon?

Question

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The term experts have given to this phenomenon is cultural colonialism, which refers to the spread of one culture's values and beliefs dominating over other cultures due to economic and political power. In the case of American culture, its emphasis on consumption, market economy, and individualism has spread globally through media, advertising, and multinational corporations, making it a dominant cultural force in many countries.

American Culture, with Its Emphasis on Consumption, Market Economy, and Individualism